Let's Work Together
Hi, I'm Allison!
I’m a communications professional and content creator with a background in TV news, marketing, and digital storytelling. I’m comfortable both behind the camera and in front of it, and I love turning real experiences, products, and places into content that feels natural, engaging, and worth watching.
I create content across lifestyle, travel, pets, outdoor adventures, and everyday experiences, and I’m always open to working with brands that fit naturally into the things I already enjoy.
Different brands need different kinds of content. Whether you're looking for content for your own channels, social content to share with my audience, or a combination of both, I can help bring your brand to life.
What I Can Create
Selected Work
Hudsonville Ice Cream
Paid Brand Partnership | Pint Day Campaign
Role: Concept development, photography, video, editing, copywriting, Instagram Stories
Platform: Instagram
I created lifestyle-driven photo and video content supporting Hudsonville's annual Pint Day promotion, including feed posts, Instagram Stories, promotional messaging, and campaign reporting.
Results: Feed posts reached 400+ users each with engagement rates above 3%. Instagram Stories generated 500+ views and link clicks to the Pint Day website.
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TV & On-Camera Storytelling
Television Reporting & Video
Role: Reporter, writer, interviewer, on-camera talent, editor
With a background in television news, I’m comfortable researching stories, interviewing people, writing scripts, and delivering content naturally on camera.
Lifestyle & Entertainment Reel
This reel is a collection of on-camera segments highlighting lifestyle, community, and entertainment storytelling in a fast-paced broadcast environment.
Food & Feature Reporting Reel
Food and restaurant segments spotlighting local businesses through engaging storytelling.
Wax Poetic Candle Bar
Visual Storytelling & Short-Form Video
Role: Concept, filming, editing
Platform: TikTok
I created a short-form video showcasing the atmosphere and experience of a local candle shop through visuals alone. I shot the majority of the footage, edited the video, and published the finished piece, using pacing, movement, and music to tell the story without voiceover or on-camera narration.
